Transformation of the post-covid media ecosystem. Teleworking and the hybrid model as organisational innovation in newsrooms

Authors

DOI:

https://doi.org/10.31921/doxacom.n37a1833

Keywords:

Telework, innovation, journalism, media organisation, hybrid model

Abstract

The covid-19 pandemic accelerated the media's efforts to survive in an unprecedented crisis. In this context, teleworking, despite having existed for decades, stood out as an efficient solution to sustain organisational processes. This exploratory study analyses the impact of teleworking and the introduction of hybrid formulas in two newspaper companies in the Spanish market (eldiario.es and Heraldo de Aragón), once the toughest stage of the pandemic was overcome. Through participant observation and in-depth interviews with experts and media professionals, we investigate whether the new teleworking formulas are innovative and if they could be adopted in the future. The results reveal that the impact of telework on news organisations has been decisive, especially to reshape the way in which ideas are shared and workflows are established. The adaptability of the case studies to the new organisational models has been found to be high; however, there are some factors limiting their full adoption. The hybrid telework model has brought unprecedented organisational change to many newsrooms and has accelerated digital transformation. However, there is still some uncertainty, because even in those newspapers that are committed to the model, implementation is still being developed.

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Author Biographies

  • Alicia de Lara González, University Miguel Hernández, Spain

    Lecturer and research at the Miguel Hernández University of Elche. Degree in Advertising and Public Relations (University of Alicante) and in Journalism (University of Murcia). She has written articles and participated in conferences on journalistic production, advertising and informative framing. She has enjoyed two research stays at different Anglo-Saxon universities and she is the editor-in-chief of the popular science magazine UMH Sapiens.

  • Dámaso Mondejar , University Miguel Hernández, Spain

    Graduated in Journalism from the Miguel Hernández University of Elche (UMH) and Master in Digital and Data Journalism from the Nebrija University in Madrid. He is currently part of the “JoIn-DemoS” project, an international comparison study on innovation in journalism. His work focuses on the study of the irruption of live streaming in the field of information, innovation and new narratives. He has worked as a journalist on the website of the private national network laSexta, where he has written reports based on data, covered breaking news and collaborated in editing online content.

  • José-Alberto García-Avilés, University Miguel Hernández, Spain

    Full Professor of Journalism at the Miguel Hernández University, where he lectures at the Master Program in Journalism Innovation. He is Bachelor of Arts and Ph. D. in Journalism. He was visiting scholar at the Media Studies Center at Columbia University (New York). He has published over 100 research articles and papers about communication. His research focuses on journalism innovation, news storytelling, and quality.

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Published

01-07-2023

Issue

Section

Monographs

How to Cite

de Lara González, A., Mondejar , D., & García-Avilés, J.-A. (2023). Transformation of the post-covid media ecosystem. Teleworking and the hybrid model as organisational innovation in newsrooms. Doxa Comunicación. Interdisciplinary Journal of Communication Studies and Social Sciences, 37, 501-522. https://doi.org/10.31921/doxacom.n37a1833
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