Comunicar el cambio climático en el actual ecosistema digital: la opinión de los expertos y la estrategia de los medios

Alicia de Lara González; Alba García-Ortega

doi:10.31921/doxacom.n41a2873

Authors

Alicia de Lara González Miguel Hernández University of Elche https://orcid.org/0000-0001-5556-6317
Alba García-Ortega Miguel Hernández University of Elche https://orcid.org/0000-0002-9816-2416

DOI:

https://doi.org/10.31921/doxacom.n41a2873

Keywords:

Communication, climate change, enviroment, scientists, media

Abstract

This research addresses the main challenges involved in communicating environmental issues in Spain and Portugal. To this end, the authors consulted 23 experts in the fields of both science and environmental communication, in addition to administering 100 surveys to media outlets. The study is based on the premise that closer ties between the scientific community and news professionals is the key to improving the dissemination of the causes and consequences of climate change, as well as providing a suitable context for environmental issues. The results highlight specific proposals from the expert community, including strategies for diversifying formats and specializing in environmental coverage. Nevertheless, media executives take a more cautious stance, expressing doubts about the feasibility of implementing these changes in newsrooms.

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Author Biographies

Alicia de Lara González , Miguel Hernández University of Elche

Director of the Area of Communication and Scientific Dissemination at the Miguel Hernández University (UMH) of Elche. She teaches in the Bachelor’s Degree in Journalism at UMH, the Master’s Degree in Innovation in Journalism, and the Interuniversity Master’s Degree in History of Science and Scientific Communication. She is a researcher at the López Piñero Interuniversity Institute – UMH, as well as a member of the Research Group on Communication in the Valencian Community (GICOV). As Director of the Department of Social and Human Sciences at UMH, her research focuses on science communication and dissemination, the fight against disinformation, and the study of innovation in journalism. She has participated in over ten research projects within these fields and has published nearly 40 papers and book chapters on these topics.
Alba García-Ortega, Miguel Hernández University of Elche

PhD in Social and Legal Sciences from the Miguel Hernández University (UMH). She currently serves as Deputy Vice-Rector for Communication and Brand Positioning at UMH and teaches in the Bachelor’s Degree in Journalism (UMH), the Interuniversity Master’s Degree in History of Science and Scientific Communication (UV/UA/UMH), and the Master’s Degree in Innovation in Journalism (UMH). She is a member of the Research Group on Communication in the Valencian Community (GICOV). Her work has been published by various prestigious publishers and in high-impact journals, including Convergence, Revista Mediterránea de Comunicación, Routledge, Tirant lo Blanch, and Springer. Her research focuses on new narratives, playful design, and disinformation. She is currently involved in several research projects addressing disinformation, media literacy, and the public communication of science. She is also a member of the Iberian Digital Media Observatory (IBERIFIER), a media observatory that strives to counteract disinformation in Spain and Portugal.

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