Innovaciones con IA generativa para alfabetización y verificación en la Unión Europea

Ana Zafra Arroyo; María Sánchez González; Hada M. Sánchez Gonzales

doi:10.31921/doxacom.n41a2874

Authors

Ana Zafra Arroyo University of Malaga https://orcid.org/0009-0006-6881-0351
María Sánchez González University of Malaga https://orcid.org/0000-0003-3053-0646
Hada M. Sánchez Gonzales University of Seville https://orcid.org/0000-0001-5078-2184

DOI:

https://doi.org/10.31921/doxacom.n41a2874

Keywords:

Generative artificial intelligence, disinformation, media literacy, gamification, fact-checking

Abstract

This study analyses the use of generative artificial intelligence (GenAI) and other emerging innovations in European projects funded by the European Media and Information Fund (EMIF), focused on combatting disinformation. A questionnaire sent to the heads of those initiatives identified specific cases of integration of GenAI in fact-checking, automation, and media literacy tasks. The results shine a light on emerging trends, such as the application of AI to automated fact-checking processes, educational gamification, and the development of tailor-made tools. The study is important in that it represents an exercise in accountability by analysing publicly-funded projects and underscores the importance of driving forward policies for regulation, training, and the ethical use of AI. Although the number of responses was limited —due to the nascent nature of the technology during the period studied (2022-2023)—the study provides a pioneering snapshot of GenAI’s role in the European counter-disinformation ecosystem.

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Author Biographies

Ana Zafra Arroyo, University of Malaga

Journalism graduate from the University of Malaga (2021), awarded a Bachelor’s degree Extraordinary Prize. She holds a Master's degree in Journalism from Akdeniz University (Turkey), and in EU Multilevel Systems of Fundamental Rights from the UNED. She is currently a predoctoral researcher in the FPU program of the Spanish Ministry of Science, Innovation and Universities, affiliated with the University of Malaga’s Department of Journalism, where she is working on her thesis on media literacy and European digital regulation. She has taught subjects such as Photojournalism and has done research on projects focused on the impact of disinformation on journalistic content, audiences, and routines. She has written for academic journals, book chapters, and international conferences. She has participated in educational projects funded by FECYT and on OTRI contracts dealing with disinformation in the field of medicine. She completed a predoctoral research stay at the Faculty of Information Sciences at the Complutense University in Madrid. Her areas of research include disinformation, the right to information, intercultural communication, and European media policies.
María Sánchez González, University of Malaga

Holds a degree (2003) and a PhD (2007) in Journalism from the University of Málaga. She has been an associate professor in the Department of Journalism since early 2010, specialising in digital culture, communication and online participation, visualisation, strategic planning, and innovation. She has been a researcher on official projects since 2004, and has led/participated in several OTRI projects, as well as being the author of dozens of papers in indexed journals and other open-license online publications and resources. She is working as an Innovation Technician at the International University of Andalusia (since 2007), where she is head of teacher training programmes, open online learning, and other projects on e-learning and digital skills. She also coordinates DataBeers Málaga, a community dedicated to organising data talks. She has been a guest speaker on numerous data dissemination and transfer initiatives, received several awards, led various educational innovation projects, taught postgraduate and teacher training courses, and completed internships at a number of European and Latin American universities. She is accredited as a Senior Lecturer (2020). A member of ECREA, IAMCR, AE-IC, and others. Further information at www.cibermarikiya.com
Hada M. Sánchez Gonzales, University of Seville

PhD in Journalism, Director of the Communication Projects Laboratory (LabProCom) and Vice-Dean of Communication and Institutional Relations at the Faculty of Communication of the University of Seville. Accredited as a Senior Professor by ANECA, she has been granted a six-year research period by the National Commission for the Evaluation of Research Activity (CNEAI). She is part of the assessment team of the National Agency for Evaluation and Planning (ANEP). She is also a member of the Spanish Society of Journalism (SEP). She researches digital journalism (bots/chatbots), transmedia narratives, professional profiles, and user guides for social media, as well as emotional connectivity with the audience.

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