Automatización inteligente en la gestión de la comunicación

Karen Cesibel Valdiviezo Abad; Tiziano Bonini

doi:10.31921/doxacom.n29a9

Authors

Karen Cesibel Valdiviezo Abad University of Santiago de Compostela - SpainPrivate Technical University of Loja – Ecuador https://orcid.org/0000-0003-4816-4752
Tiziano Bonini Universidad de Siena https://orcid.org/0000-0002-6706-2797

DOI:

https://doi.org/10.31921/doxacom.n29a9

Keywords:

Communication, automation, industry 4.0, artificial intelligence, communication processes

Abstract

New technologies have allowed the development of the industry,
transforming it from 1.0 to the current, called 4.0 industry, which
sees a rapid growth by the penetration of artificial intelligence and
its various technologies that promise to surprise us all and invade
the market and transform the world. Many of these technologies
go hand in hand with intelligent automation that projects a
large-scale transformation. Faced with this metamorphosis,
in this article deepens on the intelligent automation and in a
special way in the management of the communication of the organizations, reviewing the existing bibliography and deepening on it. In conclusion, we propose a much more clarified state of the question and a contribution to the scarce bibliography referring to the subject of study that can serve as a connector between the aforementioned theories and a projection of automation in the field of communication.

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Author Biographies

Karen Cesibel Valdiviezo Abad, University of Santiago de Compostela - SpainPrivate Technical University of Loja – Ecuador

PhD student of the University Santiago de Compostela - Spain, Master in Communication Research at the University of Navarra - Spain. Degree in Social Communication from the Private Technical University of Loja-Ecuador. Professor at the Private Technical University of Loja, Department of Communication Sciences where he teaches several chairs. Member of the Strategic Communication research group. Her main fields of interest are strategic communication, automation of communication processes.
Tiziano Bonini, Universidad de Siena

Researcher in Sociology of Cultural and Communication Processes in the Department of Social, Political and Cognitive Sciences of the University of Siena. He deals with radio, social media, digital culture, public media and audience studies. He has published articles for international journals of media studies (Media, Culture & Society; European Journal of Communication; The Radio Journal; Communication & Society) and has published books on radio (including Radio Audiences and Participation in the Age of Network Society, Routledge, 2015) and on media and globalization (Così lontano, così vicino. Media tactics for living in space, Ombre Corte, 2010).

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