Social networks and food crises: the case of red meat and its carcinogenic effects according to WHO
DOI:
https://doi.org/10.31921/doxacom.n24a6Keywords:
Social networking, sentiment analysis, communication, WHO, red meatAbstract
This research analyzes the case of red meat and its presumed carcinogenic effects with the objective of determining the follow-up on Facebook and Twitter. The International Agency for Cancer Research (WHO dependent) submitted on 26 October 2015 a report evaluating the carcinogenicity of meat consumption by including it in group 2A. Therefore, the qualitative methodology of sentiment analysis in these social networks and the publications related to the news is used. Publications were searched from October 26 to November 26, 2015 and specific hashtags ("red meat" and "WHO"). The publications were classified as positive, neutral or negative. We analyzed 391 publications on Twitter and 33 on Facebook. 57.6% of Facebook publications have a neutral intentionality, 27.3% negative and 15.1% positive. On Twitter, 47.6% are neutral, 39.6% negative and 12.8% positive. User appreciation changes over time, going from negative and neutral to neutral and positive comments until only objective information is left. There is a lack of communication between the official entities and the users of these networks.
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