La gordofobia, ¿una cuestión de género? Análisis de la cobertura de elpais.com y lavanguardia.com

Iñigo Marauri-Castillo; María del Mar Rodríguez-González; Yazmina Vargas-Veleda

doi:10.31921/doxacom.n42a2670

Authors

Iñigo Marauri-Castillo University of the Basque Country https://orcid.org/0000-0003-0883-8003
María del Mar Rodríguez-González University of the Basque Country https://orcid.org/0000-0001-9121-1468
Yazmina Vargas-Veleda University of the Basque Country https://orcid.org/0009-0009-6143-0841

DOI:

https://doi.org/10.31921/doxacom.n42a2670

Keywords:

Fatphobia, framing, information, gender perspective, the press, stigmatisation

Abstract

Fatphobia is seen as a stigma to which fat people are subjected, and the term has gained prominence in the media in recent years. In this article, we have analysed content published on the subject in 2022 in two of the main Spanish digital newspapers, elpais.com and lavanguardia.com, using a multidisciplinary methodology that includes content analysis and framing theory, while bearing in mind the gender perspective. The authorship of the content, the sections where they are placed, the images, the protagonists, the type of framing employed, and the use of language are the main aspects addressed. The study suggests that the news coverage of fatphobia is dominated by episodic framing without depth or context, which is written, focused on, starring, and portraying mainly women. Among the most relevant conclusions is the need to address this problem through thematic analysis using expert sources and more contextualisation, while keeping in mind that we are faced with a gender discourse in which women are both the object of victimisation and the only vindicating voices.

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Author Biographies

Iñigo Marauri-Castillo, University of the Basque Country

Associate Professor at the University of the Basque Country/ Euskal Herriko Unibertsitatea (UPV/EHU). After 15 years of professional experience as a journalist at the newspapers El Correo and El País and the magazine Consumer Eroski, professor Marauri-Castillo now teaches subjects related to writing, such as Writing and Creation of Web Content, News Genres, and Reporting. He has participated in ten research projects with funding obtained from competitive calls, three of which were granted by Ministry of Economy, Trade and Business (MINECO) and the Ministry of Universities. Professor Marauri-Castillo also served as the Principal Investigator (PI) in the project entitled Tratamiento Mediático y Prevención de la Obesidad: Cibermedios, Redes Sociales, y Comunicación Institucional (PID2020-118090RB-I00) [the media’s coverage of obesity prevention: cybermedia, social networks, and institutional communication]. Moreover, he is the PI of the Mediaiker group, a consolidated research group acknowledged and funded by the Basque Regional Government (IT1686-22). As a result of this work, he has published some thirty articles reflecting his main lines of research, which are digital journalism, communication and nutrition, social media, crisis communication, and breaking news journalism.
María del Mar Rodríguez-González, University of the Basque Country

Associate Professor at the University of the Basque Country. She has worked for 12 years in the News Products Department of Eroski S. Coop, eight of which included serving as head of content for the online magazine www.consumer.es, as well as the print edition. Previously, she worked in consultancy and has collaborated with both the newspaper El País and the television station TVE. After obtaining a PhD 2005, professor Rodríguez-González has more than thirty publications in journals such as El Profesional de la Información, Revista Latina de Comunicación Social, Estudios del Mensaje Periodístico, Comunicación y Sociedad, Revista Mediterránea, Doxa Comunicación, Revista Española de Comunicación en Salud, and Mediatika. She is part of the research team in charge of the Mineco project “Tratamiento mediático y prevención de la obesidad: cibermedios, redes sociales y comunicación institucional” [Media Treatment and Prevention of Obesity: Cybermedia, Social Networks and Institutional Communication] (2021-2024), and has participated in the project Universidad Sociedad, which a research paper entitled, “La información sobre alimentación en los diarios digitales españoles” [information about nutrition in Spanish digital newspapers: content, sections, and new formats] (2017-2018). Professor Rodríguez-González also serves as PI on the Project, “El papel de los medios de comunicación en el desarrollo de la gordofobia y obesofobia en Bizkaia” (the media’s role in the development of fatphobia and obesophobia in Bizkaia), which is part of the project Universidad Empresa Sociedad 2023/2024 [university, company, and society project]. She is also a member of Mediaiker, which is a consolidated research group focused on communication in the digital environment.
Yazmina Vargas-Veleda, University of the Basque Country

With a degree in Journalism and a Master’s Degree in Social Communication from the University of the Basque Country/Euskal Herriko Unibertsitatea (UPV/EHU), she has a pre-doctoral contract granted by the same institution, which allows her to carry out her doctoral thesis. Her research is focused on the phenomenon of fatphobia and its implications for contemporary society, with a special focus on its reflection in both textual and audio-visual media, as well as its depiction on social networks and fictional TV and film productions. She has published numerous articles and reportage pieces in prominent journals such as Hordago and Píkara, the latter of which is a leading feminist website in Spain, where she is an active contributor. She also stands out for her commitment to the dissemination and awareness of social issues by giving informative talks on fatphobia from a feminist perspective, as well as the portrayal of fat bodies and its effects.

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