Creative resources of Advertising in Internet
DOI:
https://doi.org/10.31921/doxacom.n5a8Keywords:
Internet advertising, Format, Creative resources, Rich mediaAbstract
Within this article, the results of a descriptive study about advertising creativity on the internet are shown. To carry out this study, the creativity of four representative sectors of different advertising strategies have been analyzed. The most important result from the study are: that rich media technology is predominantly used for web-page advertisements, the most used format is banner and, with respect to the actual position in the web page, general rotation is preferred. On the other hand, the study showed that not only IAB Spain standard formats are being used; this implies that there are several different sizes.
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References
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Copyright (c) 2007 http://creativecommons.org/licenses/by-nc/4.0
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