Innovación en el periodismo desde perfiles no periodísticos. Estudio comparado de cinco media labs iberoamericanos

José Antonio González Alba; Francisco Javier Caro González; José Luis Rojas Torrijos; Concha Pérez Curiel

doi:10.31921/doxacom.n37a1839

Authors

José Antonio González Alba Universiry of Sevilla, Spain https://orcid.org/0000-0002-9038-5420
Francisco Javier Caro González University of Sevilla, Spain https://orcid.org/0000-0002-7261-9377
José Luis Rojas Torrijos Universiry of Sevilla, Spain https://orcid.org/0000-0002-7390-9843
Concha Pérez Curiel Universiry of Sevilla, Spain https://orcid.org/0000-0002-1888-0451

DOI:

https://doi.org/10.31921/doxacom.n37a1839

Keywords:

innovation, journalism, media labs, professional profiles, Iberoamerica

Abstract

One of the solutions that many journalistic media have embraced in order to adapt more effectively to the digital disruption is the creation of innovation labs. The aim of this paper is to gain knowledge regarding the organisation and structure of such labs among Spanish-language media, as well as the impact on innovation by the new, non-journalistic professionals who have joined their newsrooms. This research involves a multi-case study that compares the laboratories of five journalistic organisations: RTVE and El País (Spain), El Colombiano (Colombia), La Diaria (Uruguay), and Ojo Público (Peru). By analysing their innovation projects, and through interviews with their managers, the results indicate two different types of laboratories: those designed to renew the narrative formats of traditional media; and those that originate in the new media. Both engage in innovation at all levels of the company and interact with the target audience to generate new projects, which are sometimes unrelated to journalistic work. The majority of the professionals in these labs have a non-journalistic profile, which enhances the technological and visual potential of the new narratives, making the most of the data generated on digital platforms, and accurately aligning new products with the needs of the market.

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Author Biographies

José Antonio González Alba, Universiry of Sevilla, Spain

Researcher and member of the Communication & Social Science research group (SEJ-619) at the University of Sevilla. He is also working toward a PhD in Communication, and is the author of several articles in high impact journals and specialised publications. His main lines of research focus on digital transformation, innovation and entrepreneurship in the journalistic sector. As an expert in Business and Institutional Communication Management from the University of Seville, he holds a Master’s Degree in Management and Innovation in Communication from the University of Cadiz, and a Master’s in Journalistic Innovation from Miguel Hernández University of Elche. Moreover, he is currently the Spanish ambassador for Sembramedia, which is the entrepreneurial platform for digital media in Ibero-America.
Francisco Javier Caro González, University of Sevilla, Spain

PhD in Business Administration. Senior Lecturer in the Department of Business Administration and Marketing. Director of the research group known as Communication & Social Science (SEJ-619), he has also held the post of principal investigator on the R&D project entitled, ‘La satisfacción de las necesidades informativas de las mujeres. Análisis de la empresa periodística bajo la perspectiva de género’ [Meeting Women's Information Needs: An Analysis of Journalistic Companies from the Gender Perspective] (INVM PR041-07) (2007-2010). Moreover, Professor Caro González also serves as PI on another project entitled, 'La información periodística y el bienestar: análisis de la función social de la empresa periodística andaluza' (Journalistic Information and Well-Being: an Analysis of the Social Function of Andalusian Journalistic Companies) (I+D+i FEDER Andalucía 2014-2020). His main lines of research include journalistic companies, organisational change, gender studies, and entrepreneurship.
José Luis Rojas Torrijos, Universiry of Sevilla, Spain

PhD in Journalism. Senior Lecturer in the Department of Journalism II. Member of the research group entitled Communication & Social Science (SEJ-619). His main lines of research are stylebooks, ethics, innovation in journalism, new digital narratives and sports journalism. His articles have appeared in renowned journals, such as Journalism Studies, Media & Communication, Communication & Society, and El Profesional de la Información. He has also been the author and co-author of books and book chapters for Routledge, Peter Lang, and Wiley. He serves as a researcher on the R&D project entitled, ‘Instrumentos de rendición de cuentas ante la desinformación: Impacto de las plataformas de fact-checking como herramientas de accountability y propuesta curricular’ [Instruments of accountability for confronting disinformation: the impact of fact-checking platforms as tools of accountability and for curriculum proposal] (FACCTMedia), funded by the Spanish Ministry of Science and Innovation (PID2019- 106367GB-I00 /AEI/10.13039/501100011033).
Concha Pérez Curiel, Universiry of Sevilla, Spain

PhD in Journalism. Senior Lecturer in the Department of Journalism II, and Director of the Master's Degree in Institutional and Political Communication at the University of Sevilla. She also belongs to the research group known as Communication & Social Science (SEJ-619). Her main lines of research deal with political communication, political journalism, the digital agenda, and fashion communication. She has published articles in high impact journals, and has written books and book chapters of international prestige. Professor Pérez Curiel also serves as a researcher on the R&D project entitled, El rol de la ciudadanía en la comunicación política [The role of citizens in political communication] (PID2020-119492GB-I00), as well as the project known as, Mapa de la desinformación en las comunidades autónomas y entidades locales de España y su ecosistema digital [A comprehensive outline of disinformation in the Autonomous Regions and Local Institutions of Spain and their digital ecosystem] (PID2021-124293OB-I00), funded by the Ministry of Economy and Competitiveness (Spain).

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