La imagen de Donald Trump a través de las portadas de dos publicaciones históricas: Time y The New Yorker (2015-2021)

Laura González-Díez; María Tabuenca Bengoa; Nuria Navarro Sierra

doi:10.31921/doxacom.n41a2721

Authors

Laura González-Díez Universidad San Pablo CEU https://orcid.org/0000-0003-1209-8845
María Tabuenca Bengoa Universidad San Pablo CEU https://orcid.org/0000-0002-4486-9387
Nuria Navarro Sierra Rey Juan Carlos University https://orcid.org/0000-0002-1431-1534

DOI:

https://doi.org/10.31921/doxacom.n41a2721

Keywords:

Time magazine, The New Yorker, Donald Trump, cover, graphic design

Abstract

A magazine cover is an essential component of any publication, serving as an attractive showcase that reflects the identity, content and character of the journal. The article at hand presents the results of an exhaustive investigation into the covers dedicated to Donald Trump by two iconic publications, Time magazine and The New Yorker, spanning the period from his first candidacy through his first term as President of the United States (June 2015 to January 2021). The relevance of the study lies in its objectives and in the methodology designed ad hoc in order to analyse the design and content of the 71 selected covers. The objectives are as follows: identify the style (design analysis) and the substance (content/discourse analysis); define the informative and persuasive role of these covers; and lastly, determine the construction of the figure of Donald Trump, identifying the main characteristics of the discourse in the photographs and illustrations, as well as the type of message they convey. The findings reveal an evolution of dominant themes, along with their connection to current affairs, the type of discourse reflected, and the ideological positioning of the leading covers in the research.

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Author Biographies

Laura González-Díez, Universidad San Pablo CEU

Professor on the Faculty of Humanities and Communication Science at CEU San Pablo University. Principal investigator of the consolidated research group Investigación en Comunicación a través de la Imagen y del Diseño (ICOIDI) [research in communication through image and design]. With a PhD in Information Science (UCM), her research revolves around graphic design in general, and journalistic design in particular, as well as the typographic evolution of newspapers and magazines. Author of more than thirty articles in high-impact journals, seven books, and more than sixty chapters in anthologies. Professor González-Díez has been part of the teams of twelve research projects funded by national and international organisations, both public and private. Moreover, she has served in the following capacities: director of the Department of Audio-visual Communication and Advertising at USP-CEU (2015-2019), as well as its academic secretary (2007-2015); director of the Informative Graphics section (2007-2015); and director of the Servicio de Apoyo a la Investigación del Centro Audiovisual [research support service of the audio-visual centre] (SAI-CA) (2015-2017). She is also the associate editor of the journal, Index.comunicación. Revista científica de comunicación aplicada [index.communication. Scientific journal of applied communication], as well as a design and graphics communication consultant for various public and private institutions.
María Tabuenca Bengoa, Universidad San Pablo CEU

PhD in Journalism and an Associate Professor at CEU San Pablo University. She also holds a Master’s Degree in Magazine Publishing, Production and Management, and a second Master’s in Scenographic Design for Film, Theatre, and Television. Moreover, she is a member of several research groups, including the following: the consolidated research group ICOIDI [research in communication through image and design] of USP-CEU; the high-performing research team INECO [innovation, education, and communication] of URJC; and the consolidated innovation group NODOS [innovation in teaching], also of URJC. Professor Tabuenca Bengoa is a member of the editorial team of the scientific journal known as Index.comunicación (SCOPUS Q1), and her main line of research is focused on graphic design and typography. Apart from having 50 publications, she has also participated in national and international conferences focused mainly on poster art and design, both in the urban environment and in the film industry, as well as newspaper design, both print and digital.
Nuria Navarro Sierra, Rey Juan Carlos University

Senior lecturer at Rey Juan Carlos University, Spain. She is a participating member of the project entitled, Politainment ante la Fragmentación Mediática: Desintermediación, Engagement y Polarización [politainment in the face of media fragmentation: disintermediation, engagement and polarisation], which is funded by the Spanish Ministry of Science and Innovation. Professor Navarro Sierra is also a researcher for the Grupo Espacio Negativo [negative space group], as well as a member of the Grupo de Innovación Docente Área Creativa [the innovative teaching area group]. Her main lines of research include the study of disinformation in media outlets, the new digital media, in addition to social and sustainable design related to the Sustainable Development Goals (SDGs). Other main lines of study include serious games in journalism and education, in which she is currently working on a project associated with Digital Literacy Games, in collaboration with the Erasmus University of Rotterdam.

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