Algoritmos y bots aplicados al periodismo. El caso de Narrativa Inteligencia Artificial: estructura, producción y calidad informativa

María José Ufarte Ruiz; Juan Luis Manfredi Sánchez

doi:10.31921/doxacom.n29a11

Authors

María José Ufarte Ruiz University of Castilla-La Mancha, Spain https://orcid.org/0000-0002-7713-8003
Juan Luis Manfredi Sánchez University of Castilla-La Mancha, Spain https://orcid.org/0000-0001-9129-2907

DOI:

https://doi.org/10.31921/doxacom.n29a11

Keywords:

Artificial intelligence, Algorithmic journalism, Automated journalism, Production, Informative quality

Abstract

This research analyses the organization, work processes and quality
of the information produced by Narrativa Inteligencia Artificial, the
only company in Spain that writes journalistic texts using the software
known as Gabriele for distribution to various media. The study
was conducted over a six month period using in-depth, semi-structured interviews with four company professionals with complementary profiles, as well as participant observation during the process of creating an automated news item, and an online questionnaire filled out by 145 journalists (N=145) to assess the quality of the texts produced. The results show that the start-up company fulfils the demands of different sectors such as communication media, and has been increasing the productivity of its content, although it still does not generate complex texts, as this is one of many human qualities that robots continue to lack.

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Author Biographies

María José Ufarte Ruiz, University of Castilla-La Mancha, Spain

Bachelor’s Degree in Journalism (2005) as well as a PhD in Journalism (2011), both from the University of Sevilla. Ms. Ufarte Ruiz is currently professor of Journalistic Writing in the Faculty of Communication of the University of Castilla-La Mancha. She has been a visiting professor both at the University of La Frontera (Chile) and at the University of La Sapienza (Rome). She has also participated in various national and international R&D projects and has had several research and professorship stays at a number of prestigious centres. Some of her lines of research include the evolution of journalistic genres, new narratives, and emerging technologies, as well as the figure of the journalist and their working conditions, the latter being fields that have been the focus of some of her published works in prestigious scientific journals. In the professional field, she has worked as an editor in the written press as well as communication agencies.
Juan Luis Manfredi Sánchez, University of Castilla-La Mancha, Spain

Full professor of Journalism at the University of Castilla-La Mancha. He is Principal Investigator on the project “Latin American Megacities Public Diplomacy: communication strategies and soft power to influence global environmental legislation” (RTI2018-096733-B-I00).He was Principal Investigator on the project entitled Public Communication, Transparency, Accountability, and Participation in Local Government, (Comunicación pública, transparencia, rendición de cuentas y participación en los gobiernos locales) (CSO2013-46997-R). Professor Manfredi Sánchez also directed the project known as Media Pluralism Monitor in Spain 2015 of the European Institute of Florence, which measures the pluralism and diversity of media and communication companies. He is a member of the editorial board of Esglobal.com, a leading periodical of international journalism in the Spanish language, and of the Scientific Board of the Real Instituto Elcano. In addition, he was a finalist of the Citi Journalistic Excellence Award 2015 in Spain, and has won several academic research awards.

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