Buenas prácticas para guiar la atención del espectador en el reportaje inmersivo con vídeo en 360º

María José Benítez de Gracia; Susana Herrera Damas

doi:10.31921/doxacom.n32a13

Authors

María José Benítez de Gracia University Isabel I, Spain https://orcid.org/0000-0002-1101-004X
Susana Herrera Damas Carlos III University ,Madrid, Spain https://orcid.org/0000-0002-1755-1621

DOI:

https://doi.org/10.31921/doxacom.n32a13

Keywords:

Inmersive journalism, feature, 360º video, best practices, attention

Abstract

Immersive feature reporting with 360º video is a new way of presenting events that transforms the viewer into an eyewitness, or even the main character, of a reality that is being portrayed. Due to the immersive aspect it provides (both technical and narrative), the viewer enters a 360° environment and acquires a first-hand perspective with a vantage point that can control at will. In practice, however, this power is hindered by the fact that on many occasions the journalist is unable to direct the viewer’s attention in the same way as can be achieved with conventional video. The aim of this study is to identify a series of practices that allow the viewer’s attention to be directed without depriving of the power to control the point of view. To achieve this purpose, an exhaustive review of the literature on the subject has been conducted, more than a thousand reports have been viewed, and nine in-depth interviews with experts, professionals and academics have been carried out. As a result, we have identified four types of best practices that can help in achieving this purpose. This study justifies and illustrates their potential with real-life examples taken from reports produced by benchmark media.

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Author Biographies

María José Benítez de Gracia, University Isabel I, Spain

She has completed a bachelor’s degree in Journalism (Universidad Europea de Madrid,
2000), a Master’s Degree in Applied Media Research from Universidad Carlos III de Madrid (Carlos III University of Madrid) (2016), and a PhD in Media Research from the latter as well. She has received the Outstanding Doctorate Award, and the focus of her work has been on new narratives and the study of new technologies. She began her professional activity designing multimedia graphic environments for adapting educational content. In 2004 she joined the Axel Springer publishing group where she worked for nine years as Editor-in-Chief of the journal Computer Hoy, which specialises in computer science and new technologies.
Susana Herrera Damas, Carlos III University ,Madrid, Spain

Sociology (UNED, 2004). Professor Herrera Damas also holds a PhD in Audio-visual Communication
(University of Navarra, 2002), and was granted the Outstanding Doctorate Award. She is the author of five books and more than 80 articles published in prestigious academic journals. She has been a Visiting Professor at the University of Ottawa (Canada), the University of Texas in Austin (USA), and the Missouri School of Journalism (also in the USA). Since February of 2008, she has been working at the Universidad Carlos III de Madrid, where she is an Associate Professor of Journalism, and she also leads the Innovation on Digital Media Research Group and the PhD programme in Media Research.

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